Join us at SAS Innovate 2025 in Orlando, FL.

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Join us at SAS Innovate 2025: Sharing all things Customer Intelligence throughout the week
May 6-9 | Orlando, FL

SAS Innovate 2025 is right around the corner, and this year, we’re bringing the heat with a full week of exciting Customer Intelligence (CI) experiences you won’t want to miss. Whether you’re looking to dive deep into MarTech trends, connect with other marketing professionals, or see SAS® Customer Intelligence 360 in action, we’ve got something for everyone.

Here's What's in Store:

Customer Intelligence Connect
Tuesday, May 6 | 2–5 p.m.

Start your Innovate journey with this exclusive, marketing-focused session. Hear from visionary speakers like Scott Brinker and Lisa Fairbanks, Global Head of Customer Experience (CX) Solutions at AWS, as they explore the future of MarTech, customer engagement, and real-time insights. Don’t miss the dynamic panel discussions with SAS partners and customers.

More Fun Following Customer Intelligence Connect

Customer Spotlights

Throughout the week, get inspired by brands that are leading the way in customer engagement. Hear firsthand from organizations like Acxiom, Trask, Munvo, AWS, Digital Alchemy, KNVB, Uline, and Erste as they share how they’re turning insights into action with SAS Customer Intelligence.

Super Demos

Watch SAS® Customer Intelligence 360 come to life. From customer journey orchestration to AI-driven decisioning, these live demos will show you how to power your marketing strategy with intelligence that performs.

• Simplify the Customer Journey: SAS® Customer Intelligence 360
  A typical enterprise marketing organization has 89 applications in their MarTech stack. That’s not simple. Data analysts and marketers waste precious time moving data and coordinating marketing campaigns across this array of apps. See how the new SAS Customer Intelligence 360 journeys feature allows you to orchestrate, personalize and execute multichannel campaigns in an easy-to-use canvas. See how out-of-the-box insights help marketers analyze engagement. Join this demo to see how you can leverage SAS Customer Intelligence 360 journeys to engage with customers in any channel and maximize your marketing.

• Advanced Decisioning Capability of SAS® Customer Intelligence 360 Unlocks Marketing Potential
  Unlock the full potential of your marketing campaigns with our next-generation decisioning platform, part of the SAS Customer Intelligence 360 suite. Designed with marketers in mind, this solution combines SAS’ industry-leading analytics with an intuitive, easy-to-use interface, allowing you to quickly create, deploy and optimize decisions. Out-of-the-box templates for common business use cases – such as next-best actions, next-best offers, lead scoring and more – empower marketers to move swiftly from strategy to execution. This solution eliminates technical complexity, giving marketers the freedom to focus on what matters most: driving growth and engagement.

• Experience the Disruption: Marketing Analytics for SAS® Customer Intelligence 360
  Marketers face growing challenges in making sense of complex data to drive actionable insights. Now the SAS Customer Intelligence 360 new module, Marketing AI, bridges this gap, offering out-of-the-box recipes to address common analytics use cases for marketing organizations. This session explores how the Marketing AI module allows marketers to be self-sufficient in running analytics at scale through a use case-driven solution that packages the best of SAS’ analytical capabilities in a marketer-friendly interface.
  
  

CI Staff Attending SAS Innovate

• Mike Blanchard, VP Customer Intelligence

• Kate Parker, Sr. Director, CI Americas 

• Amy Glassman, Sr. Manager, CI Americas Delivery 

• Fernanda Benhami, Sr. Manager, CI LATAM Delivery 

• Jennifer Zuber, Sr. Associate Product Marketing Manager 

• Stephani Olenhausen, Director, Customer Success 

• Andreas Heiz, Director, Pre-Sales Support EMEA 

• Scott Briggs, Commercial Strategy Manager

• Steve Hill, Sr. Director, R&D 

• Rob Taylor, Director, Product Management

• Tarun Sethi, Sr. Product Manager 

• Mac Carlton, Sr. Associate Product Manager

A Special Thank You to Our Marketing Partners!

Register today! We can't wait to see you in Orlando, FL

**See the attached PDF for more details, and reach out to your CSM if you have any questions**