How we curtailed email blasting and overhauled our leads process

[BeverlyBrown]

From the “SAS-drinks-its-own-champagne” file, I offer two good reads – both from our CI blog and written by Adele Sweetwood, SAS Senior VP of Global Marketing and Shared Services.

In her post Scoring leads to drive more effective sales, you’ll learn how we:

• Increased the number and percentage of leads.
• Scored and prioritized leads for better outcomes.

In Moving from blasts to conversations, you’ll learn about the roles scoring, segmentation, automation and analytics played in creating email campaigns aligned with customers’ journeys.

Meanwhile, in case you missed it, read How we calibrated our marketing for a synopsis of Adele’s book, The Analytical Marketer: How to Transform Your Marketing Organization and tune into a 1-hour Harvard Business Review webinar called The Analytical Marketer to see and hear Adele sharing her wisdom and experience.