Hi David,
This is actually very easy. There is a special utility to add channels, it's described in SAS MA Administration Guide (page 178 for v6.4). An example call (from the guide):
"C:\Program Files\SASHome\SASCustomerIntelligenceUtilities\6.4 \sasciutils_console.exe"
-addChannel -userid MyUserId -password MyPassword -utilitylogfile c:/tmp/channel.log -code D2D
-name "Door to Door Solicitation"
Don't try to create codes for new channels starting with _ (as for built-in channels) it won't work. Start with the letters.
Best regards, Dmitriy.
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Dmitriy Alergant, Tier One Analytics