01-13-2017 05:19 PM
Want to explore the different kinds of marketing jobs analytics has made possible? Maybe fine-tune or expand your own skill set? Your Guide to Becoming a Modern Marketer describes nine skills that will take your analytical know-how to the next level.
It's a fascinating short read and is adapted from The Analytical Marketer, a book by Adele Sweetwood, SAS' Senior Vice President of Global Marketing and Shared Services.
I like Adele's candor. She provides a window into the process we went through as we reinvented our marketing. I also like that e-book features three people I work with here at SAS -- Shawn Skillman, Scott Sellers and Julie Chalk.
Are there other jobs that the e-book doesn't mention? Share in the comments below.