Customer Intelligence Blog Spotlight: Featuring Amazon Bedrock

[Jennifer_SAS]

Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI

This month’s Customer Intelligence Blog Spotlight highlights how the integration between SAS® Customer Intelligence 360 and Amazon Bedrock is transforming audience targeting through the power of generative AI (GenAI) and natural language understanding.

Marketers can now create sophisticated audience segments simply by describing them in plain English, removing technical barriers and speeding up campaign creation. The integration bridges marketing intent with technical execution, helping teams work more efficiently, test audience strategies quickly, and target with greater precision.

With enterprise-grade performance, seamless AWS integration, and no IT setup required, this collaboration represents the next step in data-driven marketing, where technology adapts to human creativity and workflows.

🔗 Read the full blog: Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generati...

About the Author

Mac Carlton
Product Manager, SAS Customer Intelligence

Mac Carlton focuses on building analytics and GenAI-powered capabilities for marketing teams. He developed some of the first GenAI capabilities in SAS solutions, advised customers on data and AI strategy, and recently joined the product team to deliver AI and analytics for SAS Customer Intelligence solutions. Carlton is always interested in talking about how GenAI is democratizing analytics, how to achieve alignment with LLMs, and how AI can save you time every day.