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CI_RESPONSE_HISTORY for subjects dropped during post MA activities

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CI_RESPONSE_HISTORY for subjects dropped during post MA activities

Do you use CI_RESPONSE_HISTORY for drops of subjects such as invalid mailing address detected at a printer or an email suppression at an ESP? Do you filter these records out when using it in the infomap for future campaigns?

 

Thanks.


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a week ago
SAS Employee
Posts: 86

Re: CI_RESPONSE_HISTORY for subjects dropped during post MA activities

Normally we'd advise using CONTACT_HISTORY_STATUS_CD on the CI_CONTACT_HISTORY table to update records that turned out to not actually be contacts, and reserve use of CI_RESPONSE_HISTORY for actions the customer takes intentionally.

You could certainly handle it the way you described, of course, but I wouldn't consider it as clear from a data perspective.

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a week ago
SAS Employee
Posts: 86

Re: CI_RESPONSE_HISTORY for subjects dropped during post MA activities

Normally we'd advise using CONTACT_HISTORY_STATUS_CD on the CI_CONTACT_HISTORY table to update records that turned out to not actually be contacts, and reserve use of CI_RESPONSE_HISTORY for actions the customer takes intentionally.

You could certainly handle it the way you described, of course, but I wouldn't consider it as clear from a data perspective.
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