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9 skills to modernize your marketing

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9 skills to modernize your marketing

In her latest blog post  9 skills to become a more modern marketer, SAS' @RuthDobson_Torres provides a great synopsis of The Analytical Marketer, a new book by SAS marketing leader @asweetwood_sas. What're the nine skills? Sales, social media, storytelling, process design, data and analytics, domain expertise communication, creativity and risk taking.

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