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3 Steps SAS takes when using SAS Customer Intelligence 360 for web content targeting

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3 Steps SAS takes when using SAS Customer Intelligence 360 for web content targeting

Hi All,

 

I have doubt , if anyone can clear .

 

why we use PCA or EFA when we can reduce variables using VIF and P value ?

 

our ultimate goal is to get variable which can explain the change of output . which can be achieved by VIF and P value also .

 

Thanks in advance !

 

 

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