In SAS Intelligent Advertising for Publishers, actions are sent to the system using the 'count' directive.
For example:
http://{SASIA adserver URL}/{customer short name}/{content type}/count/fcid=1234/act=3/inc=1 |
- increments the action count for fcid 1234 [the unique creative identifier] by 1.
act=1 This ad call parameter denotes a beacon count URL.
act=2 This ad call parameter denotes a click count URL. When using this instead of the 'adclick' directive the click count is incremented but the browser is not relocated to the click URL destination.
act=3 This ad call parameter denotes a generic action count URL.
inc=X This ad call parameter increments the count by X
When act= is missing, 1 is assumed. When inc= is missing, 1 is assumed.
Other targeting tags present in the URL [site or area, for example] will be logged against when the URL is executed. Note that the current version of action tracking is not cookie-based, hence the need for the FCID value to be present in the URL for correct counting.
Check Usage Note 53313: Beacon, Click, and Action Count URLs in SAS Intelligent Advertising for Publishers for updates to this information.
Available on demand!
Missed SAS Innovate Las Vegas? Watch all the action for free! View the keynotes, general sessions and 22 breakouts on demand.
Data Literacy is for all, even absolute beginners. Jump on board with this free e-learning and boost your career prospects.