What is SAS Marketing Optimization?

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SAS Marketing Optimization is a client-server application that enables marketers to determine the optimal set of customers to target, and the optimal communications to use for each customer. It can accommodate various types of constraints that commonly restrict direct marketing campaigns, such as budgetary and cell size restrictions, communication channel capacities, contact policy restrictions, and other types of business rules.

SAS Marketing Optimization is part of the SAS software offering, SAS Customer Intelligence.

The most recent release is SAS Customer Intelligence 6.4.

Visit the SAS Marketing Optimization product page and you’ll find up-to-date news on changes and enhancements, documentation and training. You’ll also find tips, such as:

• How to cancel an optimization group
• What to do when an optimization group refresh unchecks your contract history