We’re smarter together. Learn from this collection of community knowledge and add your expertise.

What is SAS Marketing Optimization?

by Community Manager on ‎12-23-2015 05:16 PM (163 Views)

SAS Marketing Optimization is a client-server application that enables marketers to determine the optimal set of customers to target, and the optimal communications to use for each customer. It can accommodate various types of constraints that commonly restrict direct marketing campaigns, such as budgetary and cell size restrictions, communication channel capacities, contact policy restrictions, and other types of business rules.

 

SAS Marketing Optimization is part of the SAS software offering, SAS Customer Intelligence.

The most recent release is SAS Customer Intelligence 6.4.

 

Visit the SAS Marketing Optimization product page and you’ll find up-to-date news on changes and enhancements, documentation and training. You’ll also find tips, such as:

 

Contributors
Your turn
Sign In!

Want to write an article? Sign in with your profile.