We’re smarter together. Learn from this collection of community knowledge and add your expertise.

Using SAS at SAS: SAS Customer Intelligence 360, A/B testing and web optimization

by SAS Employee ScottCalderwood 3 weeks ago - edited 2 weeks ago by Community Manager (1,221 Views)

Question

How does SAS use SAS Customer Intelligence 360 for A/B testing and web optimization?

Answer

We use SAS Customer Intelligence 360 in a number of ways for optimizing the www.sas.com experience - including data collection, insights, content targeting and more. One of the primary things we utilize SAS Customer Intelligence 360 for is A/B testing. A/B testing allows us to take the guesswork out of designing and optimizing web experiences on the SAS web - giving us the tools and insights we need to design better user experiences and provide impactful ROI for SAS through the web.

 

So - how do you use SAS Customer Intelligence 360 for testing? it's easy, and literally takes no longer than five minutes to get up and running. Here's how:

 

  • First, you set up a spot. A spot is the place or element on a designated web page that we'll test. 
  • Next, you build your message or creative. This will be the variation that you'll test against your control.
  • Finally, you create your task. This is where we set the rules for our A/B test, choose our variations, set impression limits, split traffic flow percentage, add potential targeted segments and more.

It's that easy. Activate it, let it run, get statistical significance, declare a winner, optimize, rinse and repeat.

 

Want to see a real-life use case in action on www.sas.com? 

Read more here to see what we're doing, why, and what the ROI is.

 

Your turn
Sign In!

Want to write an article? Sign in with your profile.