Tips to Avoid Demo Drama - Tip 19: Get to know your data and be prepared for awkward questions

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We talked yesterday about what data to choose for demos. Whatever data you choose, whether yours, industry data, or data from the customer, there is one golden rule: be familiar with the data before the demo.

This is particularly important if you haven’t used this data before. As we said yesterday, familiarity with the data can help you to be more flexible during your demo. It is also worth being able to respond to difficult questions, especially when using industry/special demo data, including specific indicators or measures.

Why? Because your audience is often full of experts on the data. For example, suppose you are using industry-specific metrics such as patient readmissions in healthcare. It is very likely that someone from a healthcare audience will ask how you defined patient readmissions. You need to be prepared to answer those questions.