SAS® Intelligent Advertising for Publishers compares a visitor's IP address with geographic data that corresponds to the IP address. Geographic data enables targets to be built using the data elements shown in the table below.
|Targeting Item||Targeting Tag||Corresponding Ad Call Tag|
|Metro code (US, Great Britain, and France only)||Metro code||geo_metro_code|
|Region (state or province)||Region||geo_region|
|IP address||IP Address||geo_ip|
|Postal code (ZIP code)||ZIP code text||geo_zip_code_text|
|Connection speed||Conn speed||geo_conn_speed|
|Radial Distance in Miles||Geo Distance Miles||latitude, longitude||Radial Distance in Kilometers||Geo Distance Kilometers||latitude, longitude|
Geographic data is provided by Digital Element, a third-party data provider. The geographic data lookup is performed at the initiation of a visitor's ad-serving session. SAS Intelligent Advertising for Publishers updates the geotargeting data that it receives from Digital Element on a weekly basis. See the Digital Element website for information about Digital Element's technology and accuracy.
To build a geotarget, follow these steps:
3. Find cities, countries, regions, metro codes, and ZIP codes by using the search in the Targets tab.
Tip: Enter a percent sign (%) to see a list of all possible entries.
4. To specify coordinates for longitude and latitude, select the Geo Distance target. Enter the coordinates directly, or click the icon beside the right value and use the selector to outline the desired area.
The numeric codes for country, metro, and region codes are not translated into text values. To access the codes and their corresponding values, see the following topics:
Note: ZIP codes can be targeted, but counts are not logged against them by default. Logging can be turned on by request.