Rapid predictive modeling for customer intelligence: Paper and sample data set

[#1]

If you're developing campaigns based on predictive models to select the best customers to target, you'll definitely want to take a look at SAS® Rapid Predictive Modeler. It automatically treats the data to handle outliers, missing values, rare target events, skewed data, collinearity, variable selection, and model selection. SAS' Wayne Thompson and David Duling tell you all about it through an example analysis in the SAS Global Forum paper, Rapid Predictive Modeling for Customer Intelligence. Check out attached sample data set as well.