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Process Node in MA

by SAS Employee shill on ‎03-22-2016 02:53 PM (293 Views)

Question

What is a Marketing Automation (MA) Process Node for and when do I need it?

Answer

SAS Marketing Automation is flexible enough to solve most business’ marketing problems. If the problem is not solved by the data and built-in nodes, the campaign designer can execute custom SAS code during the campaign execution. The Process Node can run an existing stored process (recommended) or execute manually written code.

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