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Path analysis in SAS Visual Analytics 7.1

by Community Manager on ‎10-08-2014 11:36 AM - edited on ‎10-05-2015 04:36 PM by Community Manager (1,595 Views)

See flow patterns and recognize trends through a system with path analysis in SAS Visual Analytics 7.1. Using Sankey Diagrams (example below), you can perform web path analysis to see where customers enter your web site, where they navigate, and where they exit. You can also understand the paths that shipments take as they flow through distribution centers.

From analytic visualizations like these, you can identify successful flow patterns and isolate flows that failed to deliver the desired action – using the latter as evidence to pinpoint ways to improve the system.

 

Sample Sankey Diagram:

 

Bank Pathing.png

 

Find out about more SAS Visual Analytics 7.1 features and watch for future updates on this community.

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