BookmarkSubscribeRSS Feed

How to make marketing process approval effective and efficient using Customer Intelligence 360

Started ‎08-13-2019 by
Modified ‎08-13-2019 by
Views 2,421

ci360-gcs-tips.png

 

 

 

 

 

SAS Customer Intelligence 360 Plan allows you to define and automate your marketing process to save time using Workflows. A workflow consists of a series of tasks that are executed in a specific order to track the progress of a process. Marketing teams can build workflow templates based on best practices. These templates can be created for product launches, collateral designs, advertising, direct marketing, sponsorships, event management, and so on.

11.png

 

 

 

 

 

 

 

 

 

12.png

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing processes include multiple tasks in which approval is required from legal, marketing, product departments. Inputs from these departments can help agencies to work further on the task.

 

‘Workflows’ offer annotation feature which allows different stakeholders to provide their comments directly within content files, such as images, videos, and PDF files.

 

Different stakeholders which are called as ‘contributors’ in a task, can mark the area using different shapes, add comments.

 

13.png

 

 

 

 

 

 

 

 

 

 

 

 

 

There is an option to Synchronize new annotations so that the online exchange of annotations will happen

When the task is completed, the file contains comments added by all contributors.

 

SAS Customer Intelligence 360 provides support to annotate

 - image file: GIF, JPEG, BMP, PNG, SVG

 - video file: Mp4 (Note: Mp4 videos must conform to video H264 codec and audio AAC codec standards.), WebM, OGV

 - PDF files

Comments

nice overview of marketing workflows !

Version history
Last update:
‎08-13-2019 04:01 AM
Updated by:
Contributors

sas-innovate-white.png

Missed SAS Innovate in Orlando?

Catch the best of SAS Innovate 2025 — anytime, anywhere. Stream powerful keynotes, real-world demos, and game-changing insights from the world’s leading data and AI minds.

 

Register now

SAS AI and Machine Learning Courses

The rapid growth of AI technologies is driving an AI skills gap and demand for AI talent. Ready to grow your AI literacy? SAS offers free ways to get started for beginners, business leaders, and analytics professionals of all skill levels. Your future self will thank you.

Get started

Article Tags