How to define customers receiving ‘X’ number of messages at given time period using SAS 360

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In today’s digital world, customers are interacting using multiple digital channels and expect to receive a personalized, relevant message/offer on all channels. Customers expect to have consistent experiences (and messages) across these channels but, at the same time, they do not want to see repetitive information. Furthermore, customers that receive too many messages in a short period of time will often feel fatigued and this may result in a negative feeling toward the brand or product that is being promoted.

Customer Intelligence 360 Engage provides a single interface which allows marketers to create, manage, and deliver content via email, web, direct, and mobile campaigns which may contain messages or offers.

While delivering a message/offer through these different channels, marketing organizations must be careful not to bombard each customer with too many messages/offers and also providing a chance to share the relevant messages/offers with these same customers. Customers expect to receive a personalized, relevant offer at the right time in the right proportion.

Customer Intelligence 360 offers the ability to set ‘Impression Limits’ that defines the maximum number of messages/offers that customers should receive in a given time period. To leverage this functionality, follow the steps mentioned below:

• Log in to Customer Intelligence 360 Engage
• Click on ‘Tasks’ in the left pane
• Create any of the following Task types:
  • Email
  • Web
  • External System Task
  • Mobile Spot
  • Mobile In-App Message
  • Mobile Push Notification
• In the ‘Content’ tab, click on ‘Impression Limits’ icon
• Under ‘Impression Limits’, there are two settings as ‘Limit total impressions per user’ and ‘Limit impressions per user by time period’

• Limit total impressions per user: Specify the total number of times a creative is displayed to a user. This limit is valid for the duration of this task.
• Limit impressions per user by time period: Limit the number of times that a mobile push notification is sent to a user. This limit is valid for the duration of this task.
  1. Select Maximum impressions to specify the maximum number of impressions that a user receives.
  2. Select Time period to specify the maximum number of impressions that a user receives during a specified time interval (for example, minutes, hours, days, or months).