How can your marketing department budget be well allocated, tracked and managed?

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SAS 360 Plan provides the ability to create and store marking plans, programs, campaigns, activities – along with comprehensive supporting information – in a centralized repository that enables easier management, tracking and retrieval. Stakeholders can gain full visibility into marketing plan objectives, schedules, budgets and enables them to create and approve plans collaboratively and transparently.

SAS 360 Plan offers integrated financial management functionality which allows you to:

• Allocate budget at every level of the marketing plan.
• This allocation can be per cost center.
• Simpler Budget allocation: In a single screen, one can allocate and reallocate budget for and within the plan.

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SAS 360 Plan also offers functionality to track expense in the form of commitments and invoices. The expenses will be rolled up to Plan level from marketing activities.

SAS 360 Plan offers APIs which can help you to create invoices and commitments in your current financial tracking system and it can be automatically transferred to SAS 360 Plan. The advantages of using APIs are:

• Your current financial tracking system for the entire organization will work as it is.
• APIs allow auto transfer to SAS 360 Plan, there is no duplication of efforts.
• SAS 360 Plan offer a single view of marketing budget health.