Goal seeking and scenario analysis in SAS Visual Analytics 7.1

[#1]

Goal seeking (which incidentally always makes me think of the critical “Seeker” position in Quidditch – but I digress) is one of my favorites of the new features in SAS Visual Analytics 7.1. In the latest version, you can perform visualization-driven scenario analysis on forecasts.

Scenario analysis includes what-if analysis, but more importantly, it allows you to directly modify the forecast goal. As the goal changes, related parameters are automatically adjusted to show the changes required to achieve the new goal. Conversely, related parameters can be adjusted independently and the forecast goal is automatically updated.

Here’s an example of what this might look like:

Read about other SAS Visual Analytics 7.1 features, and follow this community for more updates in the coming days.

[MichelleHomes]

For a use case on this... Natalie Osborn wrote a great blog post on how to use this feature in SAS Visual Analytics to optimize digital media mix to increase website traffic by 50% in a forecasted time period. Forecasting and Optimizing Digital Media Mix for Hospitality: Let’s get practical! - The Analytic H...

[Carrot17]

Hi Experts,

Is scenario analysis and goal seeking can work if the Category is Year only? Thanks.

Best Regards,

Carrot17