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Goal seeking and scenario analysis in SAS Visual Analytics 7.1

by Community Manager on ‎10-10-2014 11:04 AM - edited on ‎10-05-2015 04:35 PM by Community Manager (1,609 Views)

Goal seeking (which incidentally always makes me think of the critical “Seeker” position in Quidditch – but I digress) is one of my favorites of the new features in SAS Visual Analytics 7.1. In the latest version, you can perform visualization-driven scenario analysis on forecasts.

Scenario analysis includes what-if analysis, but more importantly, it allows you to directly modify the forecast goal. As the goal changes, related parameters are automatically adjusted to show the changes required to achieve the new goal. Conversely, related parameters can be adjusted independently and the forecast goal is automatically updated.

Here’s an example of what this might look like:

 

Goal Seeking.png

Read about other SAS Visual Analytics 7.1 features, and follow this community for more updates in the coming days.

Comments
by Trusted Advisor
on ‎12-12-2014 04:36 PM

For a use case on this... Natalie Osborn wrote a great blog post on how to use this feature in SAS Visual Analytics to optimize digital media mix to increase website traffic by 50% in a forecasted time period. Forecasting and Optimizing Digital Media Mix for Hospitality: Let’s get practical! - The Analytic H...

by Contributor Carrot17
‎09-14-2015 02:47 AM - edited ‎09-14-2015 02:48 AM

Hi Experts,

 

Is scenario analysis and goal seeking can work if the Category is Year only? Thanks.

 

Best Regards,

Carrot17

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