In today’s agile marketing world, marketers need to be able to act quickly and decisively. In the SAS Global Forum demo, I show you how marketers can collaborate better and make more informed decisions combining planning, execution, performance and analytic capabilities.
Video highlights
01:47 - Intro to Customer Intelligence 360
02:18 - Explore a retail marketing plan
06:18 - A hybrid approach
07:39 - Create demand via real-time response
09:24 - A new, modernized optimization capability
Related resources
About SAS Customer Intelligence 360 (website)
Customer Intelligence 360: Getting Started (website)
Customer Intelligence 360: Community Library (communities.sas.com)
SAS Customer Intelligence Community (communities.sas.com)
