Yes, SAS Intelligent Advertising for Publishers supports dynamic tokens for string replacement in creative code content. For example, an ad call can pass in a key=value pair such as "/toys=nerfgun":
http://crtl.aimatch.com/customername/hserver/site=toycatalog/size=728x90/toys=nerfgun
The creative content can then use the token %%TOYS%% to get the associated value "nerfgun":
<a href="%%CLICKURL%%?%%TOYS%%"><img src="%%MEDIA%%" width=728 height=90> |
- where %%TOYS%% is replaced with "nerfgun" in the querystring of the click URL.
Notes:
Appending ":URLENCODED" [for example, "%%DATETIME:URLENCODED%%"] will URL-encode the token value. Similarly, appending ":URLDECODED" will decode a URL-encoded string.
Read Usage Note 53300: Using dynamic tokens in SAS Intelligent Advertising for Publishers to check for updates to this information.
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