BookmarkSubscribeRSS Feed

Association Discovery by Example in SAS® Enterprise Miner™

Started ‎12-02-2015 by
Modified ‎11-30-2015 by
Views 4,075

 

Download the Files (GitHub)

 

This tip, part of the Learn by Example using SAS® Enterprise Miner™  series, focuses on association analysis. SAS Enterprise Miner offers the following comprehensive resources to support association discovery:

 

  • Association node
  • Market Basket node
  • Link Analysis node
  • Path Analysis node

 

Each of these nodes has different strengths. For example, the Association and Path Analysis nodes enable you to perform sequence discovery by taking into account the time of the events. The Market Basket node can read taxonomy data to generate rules at multiple levels, and it is often blazingly fast compared to other nodes. While all of these nodes can read transactional data, the Link Analysis node can read row training data as well. Moreover, the Link Analysis node provides segmentation in addition to recommendations.

 

In order to understand which of these nodes would be a better fit for your recommendation systems problem, check out SAS Enterprise Miner Secure documentation. The secure site requires a user ID and password, which you can obtain by contacting SAS Technical Support directly. In order to expedite your request, please include “SAS Enterprise Miner documentation PDF” in the subject field of the form.

 

This tip focuses on the Association node. The flow diagram below shows the analysis of a transactional data to identify creditable associations between customer actions, such as having a baby and buying a new car,or buying a new home and opening a loan.

 

association.png

For a full description of the problem and how to analyze the Market Sequences data using SAS Enterprise Miner, see the pdf file in our GitHub repository. By using the XML file, you can also import the above diagram to your SAS Enterprise Miner project and play with it. 

 

Version history
Last update:
‎11-30-2015 12:29 PM
Updated by:
Contributors

sas-innovate-2024.png

Join us for SAS Innovate April 16-19 at the Aria in Las Vegas. Bring the team and save big with our group pricing for a limited time only.

Pre-conference courses and tutorials are filling up fast and are always a sellout. Register today to reserve your seat.

 

Register now!

Free course: Data Literacy Essentials

Data Literacy is for all, even absolute beginners. Jump on board with this free e-learning  and boost your career prospects.

Get Started

Article Tags