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A match for marketers: SAS Visual Analytics 7.2 and Google Analytics

by Community Manager on ‎05-15-2015 09:18 AM - edited on ‎10-05-2015 04:18 PM by Community Manager (2,779 Views)

Want to see Google Analytics page views, keyword searches and mobile preferences alongside other digital marketing metrics from Twitter and Facebook? Now it’s possible with SAS Visual Analytics 7.2 that allows you to view and analyze all kinds of Google Analytics data.

You’ll find several out-of-the-box dimensions and groupings through which to pull Google Analytics data. Example categories include:

  • Acquisition
  • E-commerce
  • Geography
  • Mobile
  • Technology (browser and OS preferences)
  • Behavior
  • Search

Here’s a sample report:

(click to enlarge)



Comment with how this integration may be helpful for you, and see what other features SAS Visual Analytics 7.2 has to offer.

by Frequent Contributor
on ‎05-15-2015 01:44 PM


by Trusted Advisor
on ‎05-15-2015 09:52 PM

Exciting! I'm interested to learn what the "Behavior" categorization definition is and whether it lends itself for some predictive modeling on customer behavior.

Is there any metadata on the Google Analytics data that can be imported? In the User Guide, I could only find the steps to import (with some useful notes) - SAS(R) Visual Analytics 7.2: User's Guide - Import Data from Google Analytics  



by SAS Employee I_Kong_SAS
on ‎05-18-2015 10:11 AM

Hi Michelle! Thanks for your interest. Behavior is about page paths and pageviews, similar to the Behavior section in your Google Analytics reports. The data is imported at an aggregate level (grouped by dimensions) so it mainly lends itself to reporting. You can find out more about the specific metrics and dimensions in the Google Analytics docs: Dimensions and metrics - Analytics Help or in more detail in this reference guide: Dimensions & Metrics Reference

by Frequent Contributor
on ‎05-18-2015 10:21 AM

Have you guys had a chance to do any analysis with Facebook?

I was hoping the Twitter intake for the date value had been corrected.

by Trusted Advisor
on ‎05-18-2015 07:52 PM

Hi I-Kong,

Thanks for the Google Analytics docs links... these are very useful. Any chance to include them in the SAS Visual Analytics User Guide or perhaps create a SAS Support note? I imagine other SAS users would want this information too.



by SAS Employee I_Kong_SAS
on ‎05-20-2015 10:28 AM

jim32353253252352, check out this article: How effective is your corporate Facebook page?

For your Twitter question, can you send us more details?

by SAS Employee I_Kong_SAS
on ‎05-20-2015 10:30 AM

Thanks for the great ideas on this topic and others, Michelle. We'll check into those and other links as well.

by SAS Employee Lorrie_SAS
on ‎05-20-2015 11:05 AM

Hi Michelle and I-Kong,

Thanks for your suggestion! I will be sure to add the links to the SAS Visual Analytics User Guide. Please let me know if there's anything else that you would like to see. All feedback is appreciated!



by Trusted Advisor
on ‎05-20-2015 02:39 PM

Pleased to hear. Thanks!

by Trusted Advisor
on ‎05-20-2015 07:06 PM

I came across this article that I thought may be of interest to the community relating to Google Analytics -


How to Use Analytics to Unlock a Treasure Trove of Information

by Trusted Advisor
on ‎03-27-2016 09:40 PM

Looking forward to seeing your SAS Global Forum 2016 paper and presentation @I_Kong_SAS!


Sure looks interesting: Bringing Google Analytics, Facebook, and Twitter Data to SAS® Visual Analytics



by SAS Employee I_Kong_SAS
on ‎03-28-2016 11:40 PM

Thanks for spotting that @MichelleHomes! See you there! Bring some questions or send some in early!

by Trusted Advisor
on ‎03-29-2016 12:20 AM

My pleasure @I_Kong_SAS! I'll let you know if I have any questions once the #SASGF papers are published and I've read your paper. :smileywink:




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