PROC REPORT would probably be your best bet. You can use a variable to create a second report item with an "alias" for referencing on the report:
column name gender gender=ugend age;
and then in your DEFINE statements, you can have:
define gender / display f=gfmt. 'Formatted value';
define ugend / display 'Unformatted';
This is a neat feature of PROC REPORT because the format is applied on the DEFINE statement instead of in a FORMAT statement. In this example, the variable GENDER is used once on the report with a format and then the alias, UGEND, is GENDER used a second time on the report, but WITHOUT a format.