Anyone know what the max length is for the quoted string? Based on the tests I've run it appears to be a little less that 32,755. The online doc does not provide any details regarding a limit as far as I can tell.
I checked with the developers, since the upper limit doesn't seem to be in the documentation and "about" 32000 bytes, (but not more than 32767) for TEXT= seems to be the limit. So your experience of 32,755 seems to be in line with that.