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SAS User Forum 2017: Use experiments in SAS® Marketing Automation to gain insights

by SAS Employee DorteBrix ‎06-13-2017 09:21 AM - edited ‎06-15-2017 05:27 AM (102 Views)

Presentation number 53 by Jorge Gonzalez Flores, Nordea

Copenhagen, 15 June 2017

 

Abstract

Using experiments is the best way to gain insights into your campaigns and whether they make a positive impact on the business. In this presentation, I will outline how Nordea use experiments as an integral part of our campaign setup and how SAS powers this using advanced analytics.

 

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