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SAS User Forum 2017: Use experiments in SAS® Marketing Automation to gain insights

by SAS Employee DorteBrix ‎06-13-2017 09:21 AM - edited ‎06-15-2017 05:27 AM (102 Views)

Presentation number 53 by Jorge Gonzalez Flores, Nordea

Copenhagen, 15 June 2017



Using experiments is the best way to gain insights into your campaigns and whether they make a positive impact on the business. In this presentation, I will outline how Nordea use experiments as an integral part of our campaign setup and how SAS powers this using advanced analytics.


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