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SAS User Forum 2017: Real-time marketing exploiting state-of-the-art SAS® technologies

by SAS Employee DorteBrix on ‎06-08-2017 03:25 AM (141 Views)

Presentation number 60 by Morten Schrøder & Jan Løwe, SAS Institute

  • Oslo, 8 June 2017
  • Stockholm, 20 June 2017

 

Presentation number 60 by Morten Schrøder & Simon Topp, SAS Institute

  • Copenhagen, 15 June 2017

 

Abstract

Customers have high expectations to the customer experience today and demand relevant and satisfying interactions across all channels. Customer experience has become a new competitive battlefield and a top priority for most companies today. Gain advantage and use SAS technologies to do smarter and relevant customer interactions in real time. Introduction to SAS Real-Time Decision Manager and some of the latest release highlights, including advanced flow design with the use of data grids and self-learning analytics. Extend the capabilities with SAS Event Stream Processing and trigger on significant customer events. Integrate to SAS Customer Intelligence 360 enabling hybrid cloud capabilities for true omnichannel marketing.

 

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