Presentation number 60 by Morten Schrøder & Jan Løwe, SAS Institute
Presentation number 60 by Morten Schrøder & Simon Topp, SAS Institute
Customers have high expectations to the customer experience today and demand relevant and satisfying interactions across all channels. Customer experience has become a new competitive battlefield and a top priority for most companies today. Gain advantage and use SAS technologies to do smarter and relevant customer interactions in real time. Introduction to SAS Real-Time Decision Manager and some of the latest release highlights, including advanced flow design with the use of data grids and self-learning analytics. Extend the capabilities with SAS Event Stream Processing and trigger on significant customer events. Integrate to SAS Customer Intelligence 360 enabling hybrid cloud capabilities for true omnichannel marketing.
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