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SAS User Forum 2017: Real-time marketing exploiting state-of-the-art SAS® technologies

by SAS Employee GeorgMorsing ‎05-24-2017 04:02 AM - edited ‎05-24-2017 04:22 AM (91 Views)

Presentation number 33 by Mikael Nilsson, SAS Institute

Helsinki, 24 May 2017

 

Abstract

Customers have high expectations to the customer experience today and demand relevant and satisfying interactions across all channels. Customer experience has become a new competitive battlefield and a top priority for most companies today. Gain advantage and use SAS technologies to do smarter and relevant customer interactions in real-time. Introduction to SAS Real-Time Decision Manager and how the solution can scale to fit different organizations and use cases. Extend the capabilities with SAS Event Stream Processing and trigger on significant customer events. Integrate with SAS Customer Intelligence 360 enabling hybrid cloud capabilities for true omnichannel marketing.

 

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