Presentation number 33 by Mikael Nilsson, SAS Institute
Helsinki, 24 May 2017
Customers have high expectations to the customer experience today and demand relevant and satisfying interactions across all channels. Customer experience has become a new competitive battlefield and a top priority for most companies today. Gain advantage and use SAS technologies to do smarter and relevant customer interactions in real-time. Introduction to SAS Real-Time Decision Manager and how the solution can scale to fit different organizations and use cases. Extend the capabilities with SAS Event Stream Processing and trigger on significant customer events. Integrate with SAS Customer Intelligence 360 enabling hybrid cloud capabilities for true omnichannel marketing.
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