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SAS User Forum 2017: Omnichannel digital engagement using SAS® Customer Intelligence 360

by SAS Employee GeorgMorsing on ‎05-24-2017 04:12 AM (105 Views)

Presentation number 24 by Simo Lehtovirta, SAS Institute

Helsinki, 24 May 2017

 

Abstract

Through a few slides and a CI 360 demo, I will show the following: • How customers can develop their real-time 360 digital insight and engagement within their customer base
• How they can control content and manage the offering they will present in digital channels
• How marketing can improve the interactions with faster time-to-market
• Leverage on-premise SAS Campaign Management to the digital area

 

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