Join Now

SAS User Forum 2017: Modeling of Customer Lifetime Value (CLV) – and how to use it

by SAS Employee DorteBrix ‎06-08-2017 03:30 AM - edited ‎06-09-2017 09:49 AM (249 Views)

Presentation number 62 by Øystein Sørensen, NextBridge Analytics AS

Oslo, 8 June 2017

 

Abstract

How can machine learning be used to estimate customer lifetime, customer cost and customer value in a precise way? How can the results be visualized to stimulate discussions around sales strategy and customer dialogue? In this presentation, I will make use of a combination of SAS Viya and R.

 

Click on the download symbol to the right of the PDF filename to download the PDF file.