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SAS User Forum 2017: Maximizing campaign efficiency using MOMA

by SAS Employee DorteBrix ‎06-13-2017 09:18 AM - edited ‎06-15-2017 05:25 AM (79 Views)

Presentation number 52 by Nicolas Gynild & Anette Baxmann, SAS Institute

Copenhagen, 15 June 2017

 

Abstract

Optimize campaign returns through optimization and ensure greatest possible outcome of all your direct marketing activities. This presentation will show the effectiveness of using SAS Marketing Automation (MA) in combination with SAS Marketing Optimization (MO) through a practical demonstration. A simple example will show how business constraints and contact politics can complicate which offer to send to each single customer and how the use of MA and MO can help reaching better results communicating the most relevant message to every customer.
SAS Marketing Optimization can help make the most of every customer interaction throughout the customer journey, and deliver the best offer in every situation at the most appropriate time.

 

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