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SAS User Forum 2017: Harnessing digital customer-level data for better decision-making

by SAS Employee DorteBrix ‎06-13-2017 09:14 AM - edited ‎06-21-2017 04:57 AM (112 Views)

Presentation number 48 by Mia Patterson-Brennan, SAS Institute

  • Copenhagen, 15 June 2017
  • Stockholm, 20 June 2017

 

Abstract

Harnessing digital data to build a stronger customer journey by evaluating every touch point and seizing opportunities to nurture customer relationships. In the presentation, we will approach the modernization of marketing-centric technology that empowers brands to manage a visitor’s digital journey for driving increased conversion and revenue.

 

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