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SAS User Forum 2017: Digital customer relations are not the future.

by SAS Employee DorteBrix ‎06-08-2017 03:28 AM - edited ‎06-08-2017 03:56 AM (109 Views)

Presentation number 61 by Øivind Magnussen, SAS Institute

Oslo, 8 June 2017

 

Abstract

Digitalization is not the future – it is already happening. At present, one of SAS’ major customers has more than 70% of all customer interactions and sales generated from interactions on a mobile device. In a digital environment, your competitor is only one click away, and your customer’s span of attention may only be three swipes long. In this agile and competitive environment, only two things count, i.e. RELEVANCE and TIMING. Through some examples, this presentation will highlight how SAS Customer Intelligence 360 can be used to capture customer experience information, and create relevant content and sales in digital channels. 

 

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