Those are two interpretations of the same slope. From the example you gave:
"For example, if the price of some good goes up by 1%, and as a result sales fall by 1.5%, the price elasticity of demand for this good is -1.5%/1% = -1.5."
To put it in your terms:
If the price of some good goes down by 1%, and as a result sales increase by 1.5%, the price elasticity of demand for this good is 1.5%/-1% = -1.5.
And the SAS Forecasting forum is probably a better place for SAS/ETS questions.
Message was edited by: RickM