What SAS code are you using to create the CSV? For example, if you are using ODS CSV and combining that code with PROC PRINT, you can specify the LABEL parameter in PROC PRINT to use the LABEL instead of the variable name. If not using PROC PRINT, please share the SAS code you are using to generate the CSV.
Apparently I spoke too soon. When I run the following Proc Export code I get an error message stating that the (LABEL) option is not recognized:
PROC EXPORT DATA=contents OUTFILE="S:\Mdata\contents.csv" DBMS=CSV REPLACE LABEL;