10-25-2014 11:08 AM
i have 3 independent variables(price, brand image,service quality) and 2 dependent variables(trust, satisfaction).All these are quantitative on a likert scale and i want to know the imact of independent on dependent variables.I have been suggested regression but i dont know which type of regression to run
10-26-2014 10:58 AM
my hypothesis are
price perceived by customers is positively related to customer satisfaction
price percieved by customers is positively related to customers trust and so on..
the data is ordinal
10-26-2014 11:01 AM
my reserch questions are
(1) What kinds of relationship marketing tactics in practice positively contribute to customer
trust n satisfaction?
(2) How do different relationship marketing tactics impact on customer trust and satisfaction?
(3) Is the analytical model showed as figure 1.1 proved to be correct?