need help regarding regression analysis

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New Contributor
Posts: 3

need help regarding regression analysis

i have 3 independent variables(price, brand image,service quality) and 2 dependent variables(trust, satisfaction).All these are quantitative on a likert scale and i want to know the imact of independent on dependent variables.I have been suggested regression but i dont know which type of regression to run

Super User
Posts: 19,194

Re: need help regarding regression analysis

What's your hypothesis or what question are looking to answer?

Also, what is the type of your variables, continuous, ordinal, nominal, binary?

New Contributor
Posts: 3

Re: need help regarding regression analysis

my hypothesis are

price perceived by customers is positively related to customer satisfaction

price percieved by customers is positively related to customers trust and so on..

the data is ordinal

New Contributor
Posts: 3

Re: need help regarding regression analysis

my reserch questions are

(1) What kinds of relationship marketing tactics in practice positively contribute to customer

trust n satisfaction?

(2) How do different relationship marketing tactics impact on customer trust and satisfaction?

(3) Is the analytical model showed as figure 1.1 proved to be correct?

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