i have 3 independent variables(price, brand image,service quality) and 2 dependent variables(trust, satisfaction).All these are quantitative on a likert scale and i want to know the imact of independent on dependent variables.I have been suggested regression but i dont know which type of regression to run
What's your hypothesis or what question are looking to answer?
Also, what is the type of your variables, continuous, ordinal, nominal, binary?
my hypothesis are
price perceived by customers is positively related to customer satisfaction
price percieved by customers is positively related to customers trust and so on..
the data is ordinal
my reserch questions are
(1) What kinds of relationship marketing tactics in practice positively contribute to customer
trust n satisfaction?
(2) How do different relationship marketing tactics impact on customer trust and satisfaction?
(3) Is the analytical model showed as figure 1.1 proved to be correct?
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