Will the uplift of a predictive model change in lead generation?

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Will the uplift of a predictive model change in lead generation?

Hi all,

I have two questions about predictive model which need to seek for your advice!

1. Situation:

We have a predictive model and pilot shows that the uplift is 45% which is statistically significant.

Now, we use it to generate targeting call center lead of top10% every month and those customers who are contacted cannot be contacted again in the next 5 months to avoid any complain.

Here is the arguement. Since those good customers are kept out of the population for the next 5 months, the uplift of top10% in the next few months will be depreciated assuming there is no new customers enter the population. Is it true? How to prove it?

Size of top 10% is 40,000 and monthly lead is 15,000.

2. How long can a robust predictive model sustain its uplift?


Any comment is highly appreciated!

Kwok

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