RFM model

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New Contributor
Posts: 3

RFM model

Hi

I am just a beginner for using SAS (data mining). Can anyone help me on RFM procedure (coding) please.

I would like to know each R, F and M coding.

Thank you.

Trusted Advisor
Posts: 2,113

RFM model

Try this google search

rfm model site:sas.com

There are lots of papers on the SAS web stie that reference the technique.

Trusted Advisor
Posts: 1,300

Re: RFM model

This book is full of great information on the subject.

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program by Arthur M. Hughes

http://www.amazon.com/Strategic-Database-Marketing-Masterplan-Customer-Based/dp/0071351825

New Contributor
Posts: 3

RFM model

Thank you for your suggestions Doc@Duke and FriedEgg

SAS Employee
Posts: 2

Re: RFM model

If you have access to Enterprise Guide 6.1, then you can perform RFM analysis by selecting Tasks > Data Mining > Recency, Frequency, and Monetary Analysis ...  The RFM analysis is a feature in SAS BASE 9.4 and above.

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