03-13-2015 12:05 PM
SAS Senior Database Marketing Manager CRM
Kansas City, MO
The Sr. Database Marketing Manager drives the database strategy supporting customer segmentation and multi-channel integrated marketing campaign development and execution for assigned lines of business. Works directly with the Director of Strategic Marketing - CRM, Channel Owners, and Product Owners in both Tax and Financial Service businesses to aid the development of marketing strategies driving year over year improvement in customer engagement, retention, acquisition, LTV and ROI.
Directly manages the marketing databases and toolsets (SAS CI Studio) delivering state of the art cross-channel campaigns and real time decision programs driving consumer response. Thought leader in leveraging specific marketing data to identify key client targets for marketing communications (Email, Direct Mail, Calling, Interactive/Digital, Web,
Designs, develops and enhances the marketing data infrastructure to advance client segmentation and targeting to improve campaign performance, campaign execution and marketing test/learn/react capabilities.
Partners with Marketing Managers, Channel Owners, Product Owners, I/T and Corporate Analytics to help develop new marketing methodologies and technologies to support Omni-channel marketing.
Works closely with CRM consultants (SAS) and IT on set-up, maintenance and driving the CRM systems (SAS CI Studio: Campaign Management and Real Time Decision Manager). Will be a key contributor to future CRM application development.
Manages third party agency relationships, coordination, SOW’s, and budgets for data
Continually looks for additional data sources to incorporate into the CRM database to improve client targeting and marketing effectiveness
Prepare, Deploy and Provide Reporting for Campaigns
Conducts data mining and analysis to provide strategic segmentation and targeting recommendations for a variety of products and programs across lines of business and marketing channels.
Leverages best practices for client targeting and marketing channel treatment mix that achieves campaign and overall line of business goals. Estimates marketing impact on key performance indicators across the various marketing channels and in total.
Develops and flawlessly executes marketing campaigns within the CRM Campaign
Management and Real Time Decision Manager toolsets.
Develops test design and real time reporting/analysis (i.e. Marketing Dashboard), provides accurate and comprehensive analyses of consumer response to programs (including revenue and profitability impacts), key findings and
Collaborates with Financial Analysis to ensure program business case metrics and assumptions are in line with measurement
Identifies modeling opportunities and works closely with the model developers to optimize model use and track model performance.
Other duties as assigned.
Bachelors Degree in Marketing, Business, Information Technology, Database Marketing, Mathematics, or Economics is required. MBA preferred.
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