Incremental Lift Model

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Occasional Contributor
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Incremental Lift Model

Hi,

Has anyone had experience building successful incremental lift model using test and control groups?  Could you share your experience on why it worked or not worked?

I tried using the incremental response node in SAS EM but when I had to validate the model using off-time campaign, the incremental response ranking totally messed up.

I guess it is because the model was quite unstable across different campaigns data but I don't know what to do next.

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