Clustering

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Occasional Contributor
Posts: 5

Clustering

Hello.. if i use proc cluster or proc fastclu.. can I replicate the properties of each cluster in a different time period. For example, 6 clusters are created based on 2016 customer activity. Cluster 1 is high value, high frequency of usage (RFM model). If I rerun the cluster based on 2015 data will Cluster 1 still be high value, high freq...?

 

Are their alternatives to Proc cluster etc which could help retain the same properties? For context, I'm trying to segment a population of 1 million customers based on RFM (recent, frequent, monetary value). 

 

Any help is appreciated. thank you!

 

Super User
Posts: 19,194

Re: Clustering

FASTCLUS allows you to 'score' new observations without re-defining the clusters, otherwise, no, if you re-run the clusters you can't be guaranteed the clusters have the same properties.

 

https://phillippeng.wordpress.com/2008/10/06/scoring-observations-using-proc-fastclus/

Occasional Contributor
Posts: 5

Re: Clustering

Thanks Reeza.. Is there another procedure which could retain the properties? 

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