Watch this Ask the Expert session to learn about a powerful tool to enhance your marketing with deep customer analytics.
Watch the Webinar
You will learn:
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How to use the power of personalized web and mobile app experiences to drive conversions.
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Best practice approaches to configuring behavior and identity tracking.
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Which Customer Intelligence 360 data tables to explore for deeper analysis.
The questions from the Q&A segment held at the end of the webinar are listed below and the slides from the webinar are attached.
Q&A
Do your examples require the Decisioning module, or can you create journeys with digital events without the Decisioning module?
You can create real time journeys with the capabilities we spoke about today. You have the tag, behavior and you have the destinations active. What's the business logic? Do you need real-time model scoring and robust business rules, if yes, decisioning can come into play. I'd suggest reaching out to your specific SAS contact within CI 360 and set up a meeting to see what type of experience you actually want to implement and then we can take it from there.
Where is the best place to view conversions & performance data?
It depends on the user persona. Say you're a marketer or a business user, I'd first take a look at the task insights. If you're an analyst, I'd recommend bringing that data into your analytics environment. So, the best place to view it depends on that user's skill and what they're trying to understand from the data.
Which type of testing options are available, any small features you like to use?
When we talk testing, there are two types of testing. There's performance testing, which would be AB testing, or multivariate testing. Those are comparative performance testing abilities within CI 360. You can go in and see which one was the champion offer. We can also talk testing delivery. For example, how is content actually coming through to my customer? Drop in your customer ID and see how content is delivered to your devices.
Can the customers’ Realtime actions drive both batch and triggered campaigns?
Yes, taking the customer’s real time actions into account, I'd initially take a look at real time journeys. Also, we can feed the customers real time actions into any segmentation logic you have created. Once again, not to sound like a broken record, but depending on the use case and what you're trying to actually implement, in some cases the scheduled approach makes more sense. In another case, a real time journey does.
Do you recommend adding the All the UDM table in the infomap? I did see that there is some interesting use case using the offline channels.
First off, I would suggest a call to understand what use case you want to implement. We only store some of the data for roughly 62 days. Always download all the data from the unified data model. Now in terms of bringing it into the information map, I don't think you need to bring in all the UDM data, just the specific events of interest and specific tables that you will want to use for your segmentation logic.
Recommended Resources
Please see additional resources in the attached slide deck.
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