Getting the Most From the New Task Design Experience in Customer Intelligence 360
Watch this Ask the Expert session to learn how the new task design experience will streamline your team's campaign design process.
You will learn how:
- The new campaign task design experience is different, and why.
- To manage creatives both within and outside of a campaign’s task.
- To personalize your marketing content for your campaigns.
- Best practice approaches to creating tasks to support your campaigns.
The questions from the Q&A segment held at the end of the webinar are listed below and the slides from the webinar are attached.
Q&A
Will I need to recreate all of my campaign’s tasks in the new design experience?
There is no need to recreate previously created campaign tasks.
What will happen to tasks in a journey?
Journeys will act as a customer data source for tasks and the new task design will behave similar to the current "classic" design with the exception of our approach to personalization. Sam covered this in detail in the Email update section of the webinar.
Is there a plan for exporting multiple creatives by single execution in Custom task? For example, to have multiple language versions.
This sounds interesting Michal - we will arrange a discussion with product management through your Customer Success Mgr. We'd like to dig into the use case on this one. thank you
When will the automated delivery of an A/B-test-winner be available (10/10/80)?
The R&D team are working on this capability and, as you know, we have subject line A/B 50/50 test today. We're working on scoping the design of full Email Content A/B testing. And as part of that delivery, we would be delivering not just 50/50 testing, but also the 10/10/80 tests as well. This means that you will be able to send “A” variant to 10% of the population, and “B” variant to another 10%, then, upon conclusion of the test, the system will send the winning variant to the remaining 80% for that test. We don't have a timeline on that yet.
Additionally, in the HTML and plain text screenshot, you may have noticed that the content slide-out has a new e-mail designer tool that is also in development. As such, we also must make sure that any A/B Testing work is also integrated with that new design interface as well. We will be releasing details of that soon, but that is actively being scoped out.
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