topic Re: Which chart you will recommend for market research (product survey)? in SAS Visual Analytics

Which chart you will recommend for market research (product survey)?

charlesfriedo — Fri, 15 Oct 2021 10:44:03 GMT

Hey Friends,

My team relies on data visualization/charts to constantly customize the visual impact of survey analysis results? This gets super time-consuming!

For our recent survey, we select the Likert chart from the data visualization tool (image attached). No doubt it's safe with a lot of time and resources.

Your suggestions required is this visualization fulfill the purpose to present the survey result? or you will suggest some other visual from SAS?

Thanks In Advance

Re: Which chart you will recommend for market research (product survey)?

acordes — Mon, 18 Oct 2021 12:03:11 GMT

For sure. Try with a butterfly chart in VA. It always depends on how you bring your data into shape.

Here I attach a first attempt. The shipped Butterfly chart does not include y group by option. Therefore I had to create my customized butterfly with graph builder.

With ODS graphics / SGPANEL in SAS Studio it will be easier to achieve. Follow this link for an example that's quite comparabel to your case.

https://blogs.sas.com/content/graphicallyspeaking/2016/08/01/likert-graph-revisited/

Another option is to use a waterfall chart in VA to display the Likert scale.