topic Re: Dynamic treatment values in SAS RTDM Treatment in SAS Customer Intelligence

Dynamic treatment values in SAS RTDM Treatment

JM_VFAU — Thu, 14 Dec 2017 22:15:32 GMT

Hi,

In SAS RTDM, it is possible to assign treatment values based on the sas process that reads from a database. The data read from the database can be assigned to identifiers and then the identifiers can be mapped to reply node variable in a treatment campaign.

If the treatment gets selected as part of an inbound call request, would the values were assigned to a treatment at the time of inbound request be stored in the CDM table CI_DYNAMIC_TREATMENT_ATTR_EXT? And Treatment_Hash_Value would be different based on the value assigned to the treatment attributes but the treatment_sk would be same?

John

Re: Dynamic treatment values in SAS RTDM Treatment

Dmitry_Alergant — Thu, 14 Dec 2017 23:10:52 GMT

Hi John, short answer: yes, yes and yes.

You should not however rely on treatment_sk being static. New ci_treatment records (with new treatment_sk identifier) tend to appear from time to time based on changes you made in a treatment object, perhaps also campaign publishing / redeployment in some circumstances.If you need a truly static treatment identifier that you (or users) control, it'd be Treatment Code. But you are right, treatment_sk is not changing on every request and mostly stays the same.

Good luck!