topic Re: Control holdout on SAS CI MAMO in SAS Customer Intelligence

Control holdout on SAS CI MAMO

GoExplore — Thu, 27 Oct 2016 14:24:54 GMT

When SAS MO process the leads, the control holdout leads of one communications can overlap to other communications. However, what i want is, if a customer is selected on one control group he/she cannot be on another control group. Is this possible from MO processing?

Customer selection on control group is very important from reporting perspective to measure campaign effectiveness.

How can we pursue SAS R&D to look into this?

Re: Control holdout on SAS CI MAMO

PatriciaNeri — Thu, 27 Oct 2016 15:41:39 GMT

Hello,

You are right, the control holdout leads of one communication can overlap to other communications.

In my experience, the overlapping rarely happened, especially if the percentages were 5%. There is more probability of overlapping if the percentages are higher. There must enough customers to satisfy your constraints and to be allocated to the hold out groups. If there are enough customers, I agree that it would be better not having overlap to measure campaign effectiveness.

The best way to ask SAS R&D to look into this is by entering your recommendation via the SASware Ballot https://communities.sas.com/t5/SASware-Ballot-Ideas/idb-p/sas_ideas

Regards,

Patricia

Re: Control holdout on SAS CI MAMO

GoExplore — Mon, 31 Oct 2016 19:17:11 GMT

Thanks Patricia for the link. I really hope R&D and Prod dev reviews it.

We use upto 10% control and this overlapping happens.